Redesigned www.dot.gov draws a crowd… and goes responsive

In October, we launched a redesigned and re-energized www.dot.gov to make it easier for you to find the information you need. The results from the past 60 days show we’ve made very good progress. And the best part? We’re just getting started.

For example, because they know that mobile device use is the future, last week our web team launched a truly responsive design. So now, when you visit our site using a mobile device, you won’t just benefit from a page that scales to your smaller screen–instead, you’ll see a page that rearranges itself to fit your device. We’re all pretty excited about this new development, and I think it’s a wonderful holiday gift to everyone who uses their smartphone or tablet to visit www.dot.gov.

Screen shot from DOT site

Our goals for www.dot.gov are simple:

  • To help you find what you need as easily as possible;
  • To make the most popular resources more accessible; and
  • To arrange our resources in line with how you think about transportation.

Just two months after our launch, our site statistics show that the decisions we made–using public input–are driving real results.

Website on tabletVisits to www.dot.gov have increased by 30 percent. That means our site is easier to find. And because the number of page views has grown even faster, that means that when people visit the site, they’re looking at more of what we offer and staying with us longer.What are they finding? Well, our new topic pages andaudience pages are among the most visited on the site. With these topic landing pages, we tried to organize our resources around the kind of transportation you might be interested in, instead of organizing it around DOT offices and agency acronyms.

These numbers show we’re heading down the right path, but there’s plenty of work left to be done. Our web team is testing the site regularly and reviewing the results to be sure you can find what you need, when you need it, and on whatever device you want to use.

One part of that is our customer survey. If that pops up while you’re browsing our site, please take the time to let us know how we’re doing and how we can make the site even more useful.

There’s also a feedback button on every single page so you can let us know what’s working and what isn’t.

After all, it might be our site, but you’re in the driver’s seat.

Reblogged from fastlane.dot.gov

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