Customer Intimacy

As many of you already know, we now have a new Administrator at GSA!  I want to welcome Martha Johnson, and I think the fact that she is on-board promises many positive things for us at ITS.

I was lucky enough to attend Martha’s swearing in ceremony last month, during which she shared some of her cutting-edge thinking on how we can continue to improve as an organization.  During her remarks Martha referred to the work of Fred Treacy and Mike Wiersema, the authors of the book, The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market.  They have argued that a great organization must be all of the following:

1) Intimate with Customers,

2) Innovative, and

3) Operationally Excellent.

Her vision, which I share, is for GSA to become the kind of organization that excels at each of these.

What I really connected to is her ideas on customer intimacy. Customers are at the heart of our business, and I have focused on building our customer engagement capabilities since my arrival at ITS last year.  I have put in place a number of initiatives, and I think we are making progress. To me, customer engagement means developing strong relationships – through active listening – which allow us not only to fully understand and respond to our customers’ current requirements, but to anticipate their future needs.

Recently, we capitalized on strong professional relationships to develop the innovative COMSATCOM partnership with DISA; and our conversations with customers indicate an upcoming need for solutions related to Cybersecurity and Sustainability. Now we must deliver those innovations with excellence – the last ingredient to sustaining valued customer relationships.

So, what about you? I am interested in hearing from those we serve – other federal agencies, industry, and stakeholders – about what customer intimacy means to you.  Please use the comments section and let me know.  I look forward to hearing your ideas and continuing this conversation.

Need for Speed

First off, I would like to thank everyone for their interest in my blog so far.  I think the fact that this space has already received many thousands of hits shows how much interest there is out there in this type of open government initiative.  Please keep the comments coming, I like to read them!

While everyone has an idea on “the next big thing”, the Administration is pushing for change and pushing for it quickly.  My first introduction to this “need for speed” was in late 2008 when, as the FAS CIO, I was asked to stand up change.gov for the presidential transition.  We were expected to have the website up and running the Wednesday following the Tuesday election…and we did (with a lot of help from many offices in GSA and little sleep). I was thinking about that adventure, when I came across this article highlighting the Administration’s push for IT projects that are both faster and cheaper.  This certainly resonated with me – my organization’s mission is to make IT acquisitions faster, easier and less risky for the Federal government.  Let me briefly explain how.

The acquisition life cycle can be broken down into three large segments; (1) requirements development, (2) contract sourcing and award, and (3) contract administration.  When agencies use GSA they can cut the time and resources spent in the second segment and reduce the risk of protest and/or selection of an unqualified contractor. That’s because we already have contracts with more than 6,000 world-class qualified contractors offering IT products and services that cover the entire IT spectrum.  It simply takes less time to source and award a contract against an existing acquisition vehicle as opposed to an open market buy.  Anyone who has ever prepared a proposal for both types of contracts knows this very well.  And while a protest can always be filed for any award, we are finding that this happens less often against established contract vehicles.  Our Alliant contract, for example, has been operational for nine months and not a single protest has been filed.

We continue to engage with our customers to produce new acquisition solutions that allow government agencies to focus on their core mission while we focus on our mission of making acquisitions faster, easier and less risky.  I would like to point out that GSA’s Assisted Acquisition Service, run by Mary Davie, supports agencies with the first and third segment if they need assistance.

Another way we’re making IT acquisitions better and faster is through strategic solutions like GSA’s SmartBUY program.  While agencies often prefer custom implementations over Commercial off the Shelf (COTS) Software, the pace of technological innovation is beginning to make that tradition outdated.  Custom systems sometimes end up being so complex and taking so long to implement, that they end up being obsolete by the time they go live. This means that federal agencies will need to start focusing on common requirements and the capacity to customize pre-developed solutions. Our SmartBUY program negotiates better prices for COTS software for the entire government.  The program has already saved the taxpayer hundreds of millions of dollars.   I expect that figure to grow; especially since we’re looking into providing services like C&A and Data Center Services through SmartBUY.

The development of clear requirements has a big impact on the timeliness and success of IT procurements.  That is why I will be focusing on ways to make sure my organization has the necessary program, acquisition AND technical knowledge necessary to effectively engage with our customers.

So what do you think?  Do you have other ideas on how to achieve faster and cheaper acquisitions across government?

Great Government through Technology

The Digital Revolution is dramatically changing the way we live, the way we work, and the way that the American government is serving its constituents; I think for the better.  Almost every day, I hear about exciting new technologies or innovations with the potential to produce changes in the way government serves and interacts with citizens.  The rapid pace of these technological changes – and the ability to harness them effectively – is one of the biggest challenges facing government today.

The government has already made great strides in improving the way it distributes information, provides services and communicates with the American people. That is why I am especially proud to be leading the Office of Integrated Technology Services (ITS) within GSA’s Federal Acquisition Service. We help government agencies execute their core mission by making it easier for them to acquire the latest in technology products, services and solutions.  That is what I mean when you hear me talking about “Great Government through Technology”.

I started as Assistant Commissioner of ITS in April.  Over the past several months, I have focused on helping our customer agencies implement the administration’s IT priorities, including cyber security, sustainability and innovation.  But one of the things I am particularly thrilled about is the increased emphasis on government collaboration and communication.  That is why I am happy to be making the first of many postings on this blog.

I plan to post here frequently. This space will be used to tell you about trends that I see in the marketplace, my focus here at ITS and important initiatives.  But most of all, I want to hear back from YOU!  I will be looking out for your comments and topic suggestions, and though I won’t be able to respond to everyone, I will do my best to keep the communication two-way.

Looking forward to hearing from all of you!