Category: IT Security & Solutions

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Help Us Shape the Future

Here in ITS, we’re reevaluating our approach to strategic sourcing by focusing on category management, which will help transform government IT acquisition and improve the value we provide to our customers. We can’t succeed without your feedback on the best ways to improve our performance. We are counting on you—our customers and industry partners—to identify where we can serve you better.

We’re conducting two surveys that focus on ITS, our performance, and what you expect when you work with us.  (These surveys are separate from our recent supplier perception survey and our Customer Loyalty Survey):

Suppliers: The Voice of the Supplier Tool will assess supplier satisfaction in key areas with questions tailored according to category management best practices.

Federal ITS Customers: The Business Alignment Tool will allow ITS customers to assess our acquisition management function as it relates to category management.

The surveys will take no more than 20 minutes, but will give us the insights we need to help tailor our approach to best meet your needs.

Thank you for helping shape our future.

What Category Management Means for You

You may be asking, what is category management and why should it matter to me?

Category management is a data-driven approach to manage groups of related products and services. In principle, it drives greater value by generating sourcing strategies unique to each grouping of products or services (e.g., the software market has different drivers and savings levers than the telecommunications market does).

Ultimately, we expect category management to help us better carry out our mission—and enable our customers to do the same—by shifting our focus away from managing ITS contracts and towards developing market expertise that will put us in the best position to guide our customers to best-fit solutions. Our goal is to become the go-to trusted advisor for our customers’ IT needs.

We know that establishing this position within the federal acquisition community will mean providing customers with value-added services that make designing solutions and using contract vehicles easier while still delivering better value. Category management is a tool we believe will help us meet this challenge by focusing our efforts on understanding customer demand and market dynamics.

Through better management of customer and supplier relationships, we hope to bring greater value to the acquisition process by more easily aligning customer demand with market solutions. Understanding our customers’ need and the Federal IT environment is just one piece of the puzzle. Working with our industry partners to understand emerging technologies and innovative solutions in addition to their cost drivers will be just as important.

To learn how GSA can further help your agency with your IT procurements, contact our National IT Customer Services Center by phone at (855) ITaid4U or by e-mail at ITCSC@gsa.gov.

Please follow us on Twitter @GSA_ITS to join the conversation.

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The 4-1-1 to IPv6

Internet Protocol Version 6 (IPv6) year-end FY14 deadlines are fast approaching for the federal government. If you haven’t started, now is a good time to consider how far we’ve come and what we have left to do to complete IPv6 transition.

The CIO Council’s IPv6 guidance tells us where we’ve been and defines the phased milestones we must meet. So how to get there becomes the question: Have you completed the transition? If not, do you have a plan of action to meet the IPv6 FY14 year-end deadlines?

New Resources are Available

Whether you have a plan and just need a bit of additional help or you’re in the early stages and want a lot of assistance, GSA’s IPv6 SOW Template and Connections II IPv6 resources can help.  

GSA’s IPv6 SOW Template, prepared with input from OMB’s IPv6 Working Group, will make the final journey to IPv6 easier to navigate. Our IPv6 SOW and related documents will help guide agencies through the acquisition process to obtain support to meet the full spectrum of IPv6 deadlines and requirements in a standard, achievable way.  

The template covers everything you need for IPv6: planning, systems analysis, hardware, software, labor, test and integration support. Customize it to suit your needs for any contract, system or equipment. We also include sample inventory and pricing charts, and a potential work breakdown structure. Agency acquisition documents will need to include IPv6 specifications going forward.

Besides providing the SOW Template, Connections II connects agencies to companies with expertise in IPv6 transition services and support. In addition, GSA’s:

  • IT Schedule 70 offers commercial IPv6-compliant IT products and services.

  • Networx allows federal agencies to build seamless, secure operating environments through customized telecommunications services, including IPv6 services.

  • Governmentwide Acquisition Contracts (GWACs) provide IPv6 transition services as part of a total IT solution.

IPv6 Enterprise-wide Benefits

Today, both IPv4 (the legacy Version of IP) and IPv6 are in use. Agencies not only need to meet the deadlines to achieve business continuity across the Internet, but must leverage IPv6 protocol capabilities and ensure compatibility with new Internet services.

The CIO in its IPv6 Roadmap states: “There is more to the IPv6 transition than achieving the basic objective of providing additional addresses. As federal agencies integrate IPv6 within their current operations, they also have the opportunity to employ the new technology to optimize and enhance their business functions.”

“The technological advances provided by the new protocol,” the roadmap continues “will enable agencies to significantly enhance their mission capability by removing the limiting technology of the legacy protocol, IPv4, and adopting IPv6 as the new standard for supporting operational efficiency.“ It can also reduce agency network administration and security support costs downstream.

Rundown of IPv6 Milestones

1990s – Due to economic demand of greater “information accessibility” across the Internet, the worldwide community deploys high-performance infrastructure and begins to develop IPv6

2005 – OMB issues Memorandum M-05-22, “Transition Planning for Internet Protocol Version 6 (IPv6)”

2008 – Federal agencies must deploy IPv6 on federal government network backbones

2009 – Federal CIO Council issues best practices guidelines in “Planning Guide/Roadmap toward IPv6 Adoption within the U.S. Government” (the “Roadmap”), which has since been updated

2010 – OMB releases a subsequent memorandum titled “Transition to IPv6”

2011 – Remaining available IPv4 addresses are released regionally for consumption; Asia Pacific region exhausts its supply of IPv4 Internet addresses, and European and North American regions’ supplies being exhausted

2013 – GSA issues IPV6 SOW Templates and documents to assist agencies with looming deadlines for IPv6

FY 2012-2014 – Federal agencies must achieve phased objectives at end of FY12 and FY14

Be sure to also check out the Planning Guide/Roadmap Toward IPv6 Adoption within the U.S. Government from CIO.gov. It gives guidance on IPv6, worldwide implications, regulations and anticipated impact on government initiatives.

Find out how we can assist you through our new Need Help Page. And be sure to follow us and continue the conversation on Twitter @GSA_ITS.

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Our Push to Best Customer Service

I often hear about different tactics to improve customer service, some are good ideas and some not as good. This isn’t to say every idea isn’t worth exploring but rather, successful customer service comes from one core thought:

Customer service starts with understanding the customer.

So we asked, and we listened carefully. We understand that with such a diverse group across government, we have to maintain multiple options to ensure we are able to meet our customers’ needs. We believe in empowering our customers by providing self-service options on our webpages, offering a variety of incoming channels and extended hours so customers can explain and clarify issues, and having a plan to better define and rapidly solve complex challenges.

Understanding GSA’s IT Customers

Our agency customers are each one of you who come to GSA for IT acquisitions and rely on us for customer service. Initially, you come to GSA for a wide array of technology solutions without the added cost and time of going Open Market. But, you will be more likely to continue to use GSA IT contracts to achieve cost savings if you know GSA is here to assist when needed.

You want to know what available solution(s) are best for your organizations, if the solutions can be customized, how to most easily order, and how to get specific questions answered.

We want you to have a positive experience you’ll remember and share with others. If we do our job right, we help save money for you and for U.S. taxpayers. If we don’t have the right solution and know of one elsewhere, we’ll tell you.

I’m proud to say that we’ve often been praised for providing outstanding service and many returning customers are a testament to that.  However, we also know that there are times we’ve missed the mark.

So, we are taking some actions to help enhance our customer service.

Opening up New Channels

To start, we want to make sure you know the latest self-service options available at your fingertips anytime, anywhere. We’ve added to our Need Help webpage more links to self-service tools so you can easily find answers and guidance on your own.

For example, from Need Help you can link to GSA’s latest IT Statement of Work templates and Ordering Guides, and check out our new IT Solutions Navigator tool, which will help you evaluate GSA’s IT and telecommunications solutions. Use it to conduct market research and identify IT solutions that best meet your requirements. We’re working hard to develop even more self-service tools for our customers.

We’ve also added new options to make it easier to reach us anytime—

  • Phone: 1-855-ITaid4U (1-855-482-4348) 24 hours a day, Monday-Friday
  • Live Chat: When a representative is available to interact with you via an online chat box, a blue Live Chat button will appear on the Need Help webpage. Use the Live Chat button to type in questions and connect immediately in an online chat box with a customer representative.
  • E-mail: ITCSC@gsa.gov

The 1-855-ITaid4U (1-855-482-4348) centralized toll-free number is geared specifically for answering your questions about GSA IT solutions and contracts (including IT Schedule 70). Centralizing our help desk lines should make it easier to provide you customer service and provide less confusion just like MAS Schedules also did recently for non-IT related GSA schedule questions.

We’ve also set up a new Customer Advocate team assigned to resolve your more complex issues, including those that span multiple contract vehicles and technology programs. If at any point during your inquiry or issue resolution you require a specialized program expert to meet your needs, ask us to escalate your issue to a customer advocate.

Our customer service mission is simple: We want to understand what you need—and deliver it.

Tell us what you need via our new multiple channels. And be sure to follow us and continue the conversation on Twitter@GSA_ITS.

 

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How ITS helps small business make government stronger

Small business helps America innovate, create jobs, and grow. These small businesses also play a critical role in moving government forward, and ITS is dedicated to providing ample access and opportunity to connect government to small business. With Small Business Week upon us, I thought it would be a good opportunity to look at how ITS is helping small businesses and government work together.

Moving government forward

I’ve worked closely with small businesses for over two decades and I’ve learned that the size of a business has no correlation with its potential impact. I’ve mentioned before that small businesses are the engine for innovation. They have major roles across government in meeting today’s technology demands and requirements. Just in the past couple of years, I have seen small businesses provide:

  • Consolidation of inefficient and costly legacy systems
  • Implementation and integration of cloud technology into agency IT infrastructures
  • 24 hour help desk and support for critical DoD and civilian IT systems
  • Comprehensive life-cycle support to complex IT projects
  • Subscription services to mobile satellite services
  • Access to the most innovative and efficient IT hardware and software
  • Continuous monitoring for cybersecurity

This is just a small sample of how small business has supported government through our ITS solutions, but there are too many to list. The skills, capabilities, and expertise among small businesses are world class, and the variety of ways government utilizes small business shows just how effective these businesses are in supporting agencies’ missions.

How ITS is helping

At ITS, we are dedicated to helping small businesses compete and grow in the federal marketplace. We have a variety of solutions for agencies to access small businesses that allow them  to compete and agencies to meet their requirements in areas like:

It is not enough to just provide access to these small businesses, but we need to help them succeed. We provide training to small business on how to build their federal business and to our large businesses on how to create optimal partnering and subcontracting opportunities.

We are diligently working to provide small businesses all the tools to compete, but the proof of our success in providing opportunities is in the numbers:

  • 85% of vendors on Schedule 70 are Small Business
  • Projected $6.22B small business revenue through Schedule 70 for FY13
  • 100% of small businesses under our Commercial Satellite Communications program have won awards with a total value of over $8M
  • More than $7.6B has been obligated to our SB GWAC program  since its inception including our current Alliant SB, 8(a) STARS II, and VETS GWACs
  • 79% of our largest SB GWAC, Alliant SB, have won task orders
  • $534M has been awarded to small businesses through subcontracting on our Alliant Enterprise GWAC, which is 42% of all subcontracted dollars.

We’re celebrating Small Business Week now, but we continue to be dedicated to the success of small businesses year-round. If you’re interested in learning how you can use a small business to meet your requirements, contact our customer service representatives or leave a message below!

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FY14 IT Budget: Our Run to Daylight

The release of President Obama’s FY14 Budget reinforces the fact that many government agencies’ reduced IT spending budgets continue to decrease. However, agencies must still deliver enhanced missions to serve the American people.  Therefore, we must work smarter than ever — together — to deliver better value and savings.

While the FY14 budget nudges up IT spending slightly, a closer look shows many agencies actually face reduced or flat spending, yet missions continue to grow and demands continue to expand.

This does not deter us, but inspires us. It allows us to be creative, entrepreneurial, and innovative. But how do we succeed? How do we ensure budget constraints and pressure from sequestration are not missed opportunities?

Noted football coach Vince Lombardi was famous for his running-to-daylight offense where offensive linemen blocked areas en masse and the running back ran toward any opening created. This was the key to gaining football yardage and, ultimately, victory.

With spending cuts in play, government needs to find the openings (opportunities) to turn the game around. The quicker we run in that direction, the better chance we have to be champions.

Spend Less; Spend Smarter

Our shared goals are simple: Deliver cost-effective best value to the American taxpayer. We must use shared resources to work more efficiently, spend smarter, reduce duplication, and decrease costs.

In government IT, we already have proven winning game plans:

1.   Agency Deep Dives. Enterprise-wide, agencies can often find areas to improve IT collaboration and system sharing. Agency IT deep dive teams that explore cost-saving options and enhance enterprise-wide cooperation make sense now more than ever.

GSA’s Acting Administrator consolidated all our IT personnel, budgets, and systems under GSA’s Chief Information Officer. We’ve also had huge success internally with our Great Ideas Hunt (generating $5 million in savings so far). We rolled it outside the agency to search for other great ideas we can use to save money and deliver solutions better.

2.   Strategic Sourcing. Agencies have been looking at better ways to cooperate and benefit from work done by other agencies to drive down government operating costs. We need to help them do that faster. We must share and use contracts where much of the acquisition effort and cost are already completed.

We are enhancing current contracts to make it easier for customers to find and order services and faster to modify, customize, and add to existing contracts. We are implementing agile and innovative solutions to increase the speed for agencies to reap the benefits of technologies like cloud computing, cybersecurity, and telecommunications.

These solutions, like our upcoming strategic sourcing wireless contract, also help drive down costs. We are working with partners and inter-agency working groups to make solutions and services like managed mobility, network services, and cloud brokerage more accessible and convenient for all agencies to use. We aim to drive cost-effectiveness and world-class value government-wide.

3.   GSA IT Savings Report. Do you ever get reports from your utility company about how your home energy efficiency compares to your neighbors? I just got one the other day. It’s confidential between me and the utility…. but how in the world can my energy use be so much more than all the other homes in my community? How can I do better?

GSA stands ready to work with your agency to explore ways our IT solutions can help you reduce costs, minimize duplications and redundancies, and save your budget dollars by leveraging our investment to set up contracts and acquisition vehicles, so you don’t have to. We can leverage your past vendor successes and bring more partner opportunities to the mix.

Our job is to help support you to focus on your missions while maintaining quality and reducing costs. Be sure to contact GSA (check our technology site on gsa.gov for our contact number).  We have a team of resources to help you.

We’re committed to help government as a whole save $2.1B in government IT costs every year. This savings will go a long way to help reduce the budget deficit and help agencies to maximize their IT dollars. All of us are going to have to re-think and re-imagine how we do things – together.

Please share comments or additional ideas in the comments section below, or follow us on Twitter @GSA_ITS to join the conversation.

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The Twelve Facts of HSPD-12

Physical and Cybersecurity are more critical than ever.  Identity management is an important part of securing our government facilities and data.

Identity management is addressed through HSPD-12, and we are often told how complex, expensive, and difficult to implement Personal Identity Verification (PIV) credentialing solutions.

Periodically stories emerge, often from agencies in the throes of implementing HSPD-12 or OMB Memorandum 11-11, that FAS’s PIV card offering is either too expensive or not flexible enough to meet the agency’s needs.

GSA’s USAccess Managed Service offering is over 5 years old. It’s time to take stock of some facts.

In the spirit of the season, I present “The Twelve Facts of HSPD-12”:

    1. GSA serves all of government: GSA has 99 customer agencies participating.
    2. No agency is too big or too small: These agencies range from 3 to 115,000 cardholders.
    3. No agency is too complex: We have experience in deployment and onboarding processes across complex agency structures, geographically diverse locations, and widely different operating environments.
    4. We have the experience: USAccess has completed credential issuance for over 800,000 Personal Identification Verification Cards.
    5. We offer breadth of service: USAccess offers a full range of services needed to support the PIV lifecycle, including certificate re-key, credential reissuance, and renewal.
    6. We value transparency: The cost of cards can easily be calculated at www.fedidcard.gov.
    7. We calculate total cost of ownership: The website not only contains cost figured for basic enrollment and maintenance, but also enrollment station infrastructure costs that can be matched to an agency’s need.
    8. We are affordable: Total annualized program costs for agency
      customers (including all PIV issuance infrastructure, system development, card issuance, and lifecycle maintenance from the GSA USAccess team) are under $40 per card holder.
    9. We offer a Shared Service: Individual agencies can save further and get “Shared First” credit with OMB by sharing the enrollment infrastructure with other agencies.
    10. We continue to compare prices: GSA continues to do research regarding deployment and startup costs for agencies and has never found an individual agency with a lower cost to deploy and operate.
    11. We save the government money: Most agencies pay between 4 and 9 times more doing this themselves!
    12. We encourage others to share information: The next time you hear “I can do it cheaper myself!” please engage us in dialogue that may help us improve our services and the services we offer to the federal government.

While I don’t think this would do very well as a holiday song, I hope it clarifies some common misconceptions of our HSPD-12 program. If you have any questions about our HSPD-12 or any other identity, credentialing, or access management offering, please visit gsa.gov/hspd12 for more information. From all of us here in ITS, I wish everyone a happy and healthy new year.

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Department of Homeland Security (DHS) Buys into the Cloud

I’m thrilled to announce that the Department of Homeland Security has awarded the first task order using GSA’s Infrastructure as a Service (IaaS) Blanket Purchase Agreement (BPA). DHS is consolidating and migrating many of its primary public websites to the cloud to reduce costs and comply with the Administration’s Cloud First policy. To accomplish this, they awarded a five-year, $5 million contract to CGI Federal Inc. CGI is one of four companies – Apptis Inc., Computer Literacy World, and Eyak Tech LLC are the others – that now have an Authority to Operate (ATO) on this streamlined, pre-competed contract. We are currently working with the remaining eight vendors to complete the ATO process by year-end. The ATOs are processed in accordance with NIST 800-37 and 800-53 (rev 3) and can be accepted by any federal agency for cloud storage, virtual machines, and web hosting at the Federal Information Security Management Act (FISMA) Moderate Impact Level or lower.

So what does all of this really mean? In short, it means GSA’s IaaS BPA is “open for business.” The flexibility of our BPA gives federal, state, local and tribal governments faster, easier access to a host of infrastructure offerings, including cloud storage, web hosting and virtual machines. These are technologies that will greatly reduce infrastructure maintenance costs and make government more efficient and cost effective. GSA’s IaaS BPA provides cloud solutions with reduced procurement time and risk to help agencies comply with the OMB’s Cloud First policy and data center consolidation initiatives. And the ATOs demonstrate that customers using these services meet federal cybersecurity requirements.

Most importantly, the award demonstrates DHS’s confidence in GSA’s IT acquisition expertise. From self-service e-Tools to step-by-step assistance throughout the entire procurement process, we are committed to providing our customers with the level of service they should expect from their best friend in government, GSA.  The Service Line Managers in our cloud services office are available to assist agencies with market research, requirements development, service level agreements and other aspects of putting together their cloud acquisitions.  This service is available not only for our BPAs, but any suitable ITS acquisition vehicle, such as Alliant. More comprehensive assistance for agency cloud acquisitions is also available through the FAS Office of Assisted Acquisition Services.

Finally, let me give a “shout out” to my staff in ITS, our colleagues in Dave McClure’s Office of Citizen Services and Innovative Technologies (OCSIT), OMB, and our federal agency partners who’ve worked so hard to develop these innovative solutions for cloud services. These contracts truly put Administrator Johnson’s description of GSA as a “proving ground for innovation” into action and I’m thrilled at the outcome.

Need more info on GSA’s Cloud IT Solutions and cloud policy efforts? Check out the Cloud IT Services page and info.apps.gov.

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The Federal 100 Awards Recognize How Technology Transforms

New ways of using and managing technology—social media, collaborative tools, dashboards, everything-as-a-service—are transforming the way government agencies accomplish their missions. And behind every technological leap is a member of the federal workforce.

Each year, Federal Computer Week’s Federal 100 list highlights how innovative and creative government and industry workers have catalyzed government transformation, recognizing them for outstanding public service and going above and beyond their daily responsibilities.

I’m honored to have been named to this year’s list for my work on the BetterBuy project. In my new role as Assistant Commissioner of GSA’s Office of Integrated Technology Services (ITS), I will continue the dialogue the project started so ITS can deliver the transformative solutions agencies need.

However, I’d like to focus on the achievements of two people within my new organization. I work with enterprising individuals dedicated to innovation, and I’d like to highlight the achievements of Michael Anastasio, Jr. and Daisy Bhagowalia.

Delivering Innovation: Cloud Computing

Cloud computing technology is poised to transform the way we manage government. It heralds cost-effectiveness, increased efficiency, and renewed mission focus. But until now, many agencies have been unclear on cloud computing’s characteristics and the way in which they could procure it. All that has changed, thanks to Michael Anastasio, Jr.

In October 2010, under Mike’s stewardship, GSA awarded the Infrastructure-as-a-Service (IaaS) blanket purchase agreement, the first cloud-specific government contract vehicle. Working with agencies, industry and key stakeholders, Mike managed the program to ensure the resulting solution would position GSA to meet agencies’ current needs as well as anticipate future requirements.

Mike’s efforts put in place the tools agencies need to realize the benefits of cloud while complying with the Office of Management and Budget’s “Cloud First” policy and the White House’s recently released Federal Cloud Computing Strategy, particularly their contracting and security provisions.

Delivering Acquisition Excellence: .Gov Contract

With the government now in budget season, more than ever, each agency is looking to stretch technology investment funds. IT security concerns have also never been greater.

The .GOV Domain Registration program offers U.S. government organizations an online registry for the Internet’s .GOV namespace. As the .GOV program manager, Daisy Bhagowalia oversees all aspects of this effort including registering, administering and maintaining .GOV second-level domain names such as gsa.gov and whitehouse.gov.

Daisy was recognized this year for her team’s successful implementation of a no-cost direct order/direct bill contract. This strategy upgraded the .GOV system to the highest Federal Information Processing Standard (FIPS) 199 security level, thus giving customers a more streamlined, secure service.

What is “great government through technology” if not saving the government time and money while improving security and customer service?

Both Mike and Daisy have helped make government more efficient and effective by focusing on great service. Their efforts are saving agencies time and money, while improving GSA’s ability to deliver the crucial solutions government requires in order to deliver great services to citizens.

Thank you for following my blog and my tweets. I want to hear your feedback on how we can build on these successes, and how ITS can continue to improve the way we serve our customers.

We congratulate all the Federal 100 winners for their hard work!

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Sustainability and Cybersecurity: Two Sides of the Same Coin

Every morning when I scan the headlines, I see the buzzwords sustainability and cybersecurity in government, IT, and acquisitions articles.

Journalists and industry pundits write about one or the other topic. Conferences schedule numerous panels and workshops. Even the administration has released specific mandates, including the Comprehensive National Cybersecurity Initiative and Executive Order (EO) 13514: Federal Leadership in Environmental, Energy, and Economic Performance. It’s easy to see why these two complex topics are often discussed independently. They sometimes appear to be mutually exclusive: you can either be sustainable or secure, but you can’t be both.

Despite this, I don’t think we’re at a crossroads. If we’re going to effectively face our energy and security threats—as well as the goal of “cheaper, faster, greener”—we need to talk about the two topics together and blaze a new trail.

Heads or tails, we both win

Sustainability and cybersecurity are two sides of the same coin. But it’s not a coin toss—each depends on the other.

We are learning that sustainability and cybersecurity must go hand in hand. As agencies move forward on Open Government initiatives, we see previously restricted data sets posted in more public fora, and, by virtue of their very openness, exposed to more security threats. Innovative Green IT solutions such as smart grids, data center consolidations, and cloud computing—though more open, accessible and energy-efficient—require new or increased security measures.

Given the resources GSA and other agencies devote to developing contract vehicles allowing agencies to procure these solutions, it makes sense that acquisition officers integrate security and sustainability requirements at the beginning. Rather than treat one or the other, or both, as add-ons, cybersecurity and sustainability should be in all contracts.

Smarter buying at your fingertips

GSA is at the forefront of these issues. We’re a strategic partner of the administration in its sustainability initiatives. Also, we’ve pushed government technology providers to adopt security measures.

Two offerings—SmartBUY and MTIPS—help agencies meet administration mandates and successfully integrate sustainability and cybersecurity requirements.

This is only a start, but it’s the first step that makes all the difference. As Yogi Berra said, “When you come to a fork in the road, take it.”

Let’s continue the discussion. Post a comment below or come see me on the Cloud Computing panel at FedScoop’s 2nd Annual Lowering the Cost of Government Summit, August 19th in Washington, DC.

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Customer Intimacy

As many of you already know, we now have a new Administrator at GSA!  I want to welcome Martha Johnson, and I think the fact that she is on-board promises many positive things for us at ITS.

I was lucky enough to attend Martha’s swearing in ceremony last month, during which she shared some of her cutting-edge thinking on how we can continue to improve as an organization.  During her remarks Martha referred to the work of Fred Treacy and Mike Wiersema, the authors of the book, The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market.  They have argued that a great organization must be all of the following:

1) Intimate with Customers,

2) Innovative, and

3) Operationally Excellent.

Her vision, which I share, is for GSA to become the kind of organization that excels at each of these.

What I really connected to is her ideas on customer intimacy. Customers are at the heart of our business, and I have focused on building our customer engagement capabilities since my arrival at ITS last year.  I have put in place a number of initiatives, and I think we are making progress. To me, customer engagement means developing strong relationships – through active listening – which allow us not only to fully understand and respond to our customers’ current requirements, but to anticipate their future needs.

Recently, we capitalized on strong professional relationships to develop the innovative COMSATCOM partnership with DISA; and our conversations with customers indicate an upcoming need for solutions related to Cybersecurity and Sustainability. Now we must deliver those innovations with excellence – the last ingredient to sustaining valued customer relationships.

So, what about you? I am interested in hearing from those we serve – other federal agencies, industry, and stakeholders – about what customer intimacy means to you.  Please use the comments section and let me know.  I look forward to hearing your ideas and continuing this conversation.